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MapmyIndia partners with Pioneer to integrate Maps with in-car Entertainment systems


Pioneer India Electronics has integrated MapmyIndia‘s navigation system in their new in-car entertainment system, the AVIC-F60BT. The entertainment-cum-navigation unit it priced at Rs. 49,990.

With the integration users will now be able to access MapmyIndia maps with the in-build GPS for navigation. The maps offer house address level data, landmarks in 2D and 3D, images of major junction etc. Interestingly, the Pioneer system can also MirrorLink Android and iOS phones, meaning users will be able to directly access Google Maps or Apple Maps if they choose to do so.

MapmyIndia has also collaborated with various car manufacturers in India to integrate its navigation solution in their cars: Tata Bolt and Tata Zest for example will be launching with MapmyIndia navigations solutions already integrated. MapmyIndia had also tied up with BMW, Jaguar-Land Rover, Maruti, Honda, Mahindra among others to offer build in navigation solutions.

Interestingly, while no Indian car-maker has yet entered into an agreement with Google to offer its navigation solution at launch, Audi, Tesla, Daimler and Hyundai among others in the US and Toyota in Europe, have done so. Apple also introduced CarPlay in March this year, with tie ups with BMW, Ford, GM, Honda, Hyundai, Kia, Nissan among others, to offer full iOS experience on car displays.

MapmyIndia also offers its own paid apps for Android, iOS, BlackBerry, Windows Phone, Mobile Browsers and Windows 8. Additionally the company offers its own in-car entertainment/navigation systems and Navi-box attachments for Sony, Pioneer, JVC and Kenwood systems.

Interestingly, Nokia had launched a $100 million connected car fund, to invest in startups in the automotive ecosystem. The company had told Medianama that India is one of the countries where it would look for investment opportunities. Read the full story here.

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Other Developments

– Earlier this week, MapmyIndia had released a 7 inch Android device called Buzz for rear seat entertainment.

– MapmyIndia had entered an agreement with Tata Motors last year to offer in-dash GPS navigation in the Tata Vista D90.

– In February this year, MapmyIndia had launched a touch screen Smart Mirror while also revealing their partnership with iBall to add an SOS button to its Andi Udaan handset. The same month, MapmyIndia also revamped its online maps portal to a better user interface.

– In April, MapmyIndia entered into a partnership with cab-service Snap Cap in a distribution tie-up for its people locator app.

– In May, MapmyIndia introduced a new version of its maps with improved predictive search, better regional coverage and improved map data. The company also released NaviMaps for Android the same month, which offered navigation in regional languages. Its iOS counterpart was released just last week.

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