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Listing management startup Synup raises Rs 3 Crore from AngelPrime

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Bangalore-based local marketing service, Synup has raised Rs. 3 crore in a round of seed funding led by AngelPrime Partners.

Synup offers a cloud-based Software-as-a-Service product for SMEs to manage their online presence. On sign up the user is prompted to add the business name and its location. The service then shows the user if their business is listed on popular listing services such as Google Maps, Yelp, Foursquare, Facebook and Factual among others. If not listed on a particular service, the user can immediately create a new listing for $1.50. Overall, the service lets businesses crawl listings across 200+ websites, claim listings and create or fix new listings.

Additionally, the service lets a user setup 5 keywords to track. The keywords can be monitored for 9 websites including Google, Google+, Yahoo, Bing and YellowPages to track the business’s ranking for those keywords. The service also lets a user track, display and monitor reviews about their business across more than 20 websites.

The service is free to signup for, for up to 50 listings sites, 5 tracked keywords and weekly review monitoring. The free plan charges $1.50 for each listing fixed. The Listing Pro plan costs $2 a month and offers over 200 listing sites, full listing info and charges $1 for fixes. The site also offers a Review Pro plan for daily review crawling and storing unlimited reviews and Rank Pro plan for tracking local and organic traffic for 50 keywords, each for $5 a month.

Co-founded in 2013 by Ashwin Ramesh, Mohan Gopalakrishnan and Karthik Krishnamoorthy (CTO), Synup launched its services in June 2014. The startup currently operates in Canada and the USA and claims to already have several hundred businesses on board. The startup competes with the likes of Signpost and Placeable from the US and VendAsta from Canada.

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