The Indian government’s official in-house advertisement placement agency, the Directorate of Advertising and Visual Publicity (DAVP) has extended its advertising pilot project yet again. The project is now to officially conclude on the 10th of October 2014, close to four years after its launch on the 21st of November 2010. DAVP had initially shown interest in the mobile telephony, digital cinema, Internet and other forms of media as a platform for publicity back in December 2009. The project was initially meant to end on February 20th 2011, three months after it began, but will now continue late into its third year. The DAVP works by empanelling publications before advertising on the platform. The terms for empanelment state the websites should have been continuously operational for 5 years under the same name, the website should see a minimum of 1 million…
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