Idea Cellular seems to have launched its mobile money service 'Idea Money', eight months after receiving a mobile wallet license from the Reserve Bank Of India. The service is being provided by Idea Mobile Commerce Services, the mobile banking subsidiary of Idea Cellular. Similar to other mobile money services, Idea Money will apparently allow Idea subscribers to conduct various transactions like prepaid mobile recharges, DTH recharges, utility bill payments and postpaid bill payments among others. It will also enable them to make money transfers to another Idea Money customer or through NEFT. Note that Idea has a partnership with Axis Bank for providing these mobile money transfer services. Going forward, Idea Money can also apparently be used to pay for shopping transactions and ticket bookings like travel, movies, events and others. We've written to Idea Cellular for more details on this and will update the article once we hear back. Registration: According to Idea Money website, Idea subscribers can register for the service by dialling *400# on their phone and providing requisite details like first and last name, date of birth and gender. Following this, users will have select a 4-digit secret mPIN which will be used in all future Idea Money transactions. My colleague Riddhi tried registering for the service on an Idea connection, but he got a message saying "user is not active or not registered in the mobiquity application". It's possible that this issue will be fixed by the time Idea officially launches this service. The message also suggests that Idea is probably using Mahindra Comviva's digital…
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