helpingdoc-logoDelhi-based healthcare venture HelpingDoc has raised Rs 10 crore in a Series A funding round from Singapore-based Senior Marketing Systems (SMS), in what seems to be a strategic investment for the company.

The company will be using this investment to expand and strengthen its presence across cities like Bangalore, Mumbai, Kolkata and Chennai over the next 18-24 months and enroll over 20,000 doctors in the next two years. The funds will also be used to strengthen its field force and improve its technology backend.

HelpingDoc founder and CEO Amit Bansal mentions that this investment will allow them to make use of Senior Marketing Systems’s expertise in this field and also leverage potential synergies amongst other SMS investments across Asia.

The company mentions that SMS has invested in several online healthcare ventures across countries like Japan, Korea, Malaysia, Indonesia, Thailand, Australia and Sri Lanka. These include Sri Lanka-based eChannelling PLC, Vietnam’s Luvina Software and HSP (High Technology Services and Solutions), Japan’s Pure Nurse & Nurscape and China’s iHealth among others.

Founded in November 2011 by Amit Bansal, HelpingDoc allows users to find and book appointments with doctors. One can choose a doctor based on location and other factors like specialty, medical problem, treatment and doctor’s name.

One can then sort the results depending on consultation fees, experience, distance and availability. Appointments can be booked directly via the website or via the HelpingDoc call centre. The company is currently operational in Delhi NCR and claims to have more than 4,000 registered doctors on the site.

The Competition

DocSuggest runs on a similar business model and had raised an undisclosed amount from Google India MD Rajan Anandan, Taher Khorakiwala and existing investors Vishal Gondal and Sanjay Parthasarathy in April last year.

Healthcare startup eVaidya had raised Rs 3.5 crore from existing investors in February this year. In addition to doctor bookings, the website also offers paid plans for health record storage and phone, video conferencing, chat and mobile consultation. The startup had also launched an Android app in April last year.

Another Delhi based startup UberHealth had launched a service for preventive healthcare for senior citizens. The paid service includes scheduling appointments, transportation, medical tests and check up, processing of paperwork and online reports.

Other competitors include Practo, BookMyDoctor, Eatherway, LocalDoctor and DrSupport among others. There was also DoctorsTime, in which BSE-listed software development firm Comp-U-Learn Tech India Ltd (CTIL) had acquired 51% stake in September last year, however the site seems to have shut now.