Online recharge and coupons site FreeCharge has acquired stealth mode start-up Preburn. Preburn is an offline app store. The New Delhi-based start-up has tied-up with over 150 merchant stores across four cities – Delhi NCR, Mumbai, Bangalore and Chennai – and pre-installs a variety of apps on users’ devices at the time of purchase from the retail store. This is also an acqui-hire like Wishberg, as the Preburn team is expected to join FreeCharge. Last month, Mumbai-based social wishlist site Wishberg shut down its operations, and founders Pravin Jadhav and Kulin Shah moved to FreeCharge. Services: Traditionally, app publishers tie-up with original equipment manufacturers (OEMs) to get their app pre-bundled with mobile devices. Preburn is offering an alternative. Preburn also offers services like, real-time analytics, location targeting, device/OS targeting, multi-app mode and user profiling to app publishers. Clients: The start-up…
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