wordpress blog stats
Connect with us

Hi, what are you looking for?

FreeCharge acquires offline app store Preburn

Online recharge and coupons site FreeCharge has acquired stealth mode start-up Preburn. Preburn is an offline app store. The New PreburnDelhi-based start-up has tied-up with over 150 merchant stores across four cities – Delhi NCR, Mumbai, Bangalore and Chennai – and pre-installs a variety of apps on users’ devices at the time of purchase from the retail store.

This is also an acqui-hire like Wishberg, as the Preburn team is expected to join FreeCharge. Last month, Mumbai-based social wishlist site Wishberg shut down its operations, and founders Pravin Jadhav and Kulin Shah moved to FreeCharge.

Services: Traditionally, app publishers tie-up with original equipment manufacturers (OEMs) to get their app pre-bundled with mobile devices. Preburn is offering an alternative. Preburn also offers services like, real-time analytics, location targeting, device/OS targeting, multi-app mode and user profiling to app publishers.

Clients: The start-up has already worked with brands like, Times Internet’s music streaming service Gaana.com, mobile news aggregator News in Shorts, haptik (which was founded by ex-India head of mobile app analytics and advertising firm Flurry, Aakrit Vaish), online digital content marketplace Readwhere, and Times Internet’s restaurant listing service TimesCity.

Founding team: Preburn was founded by Mohit Mittal, Manikanta Nikhil and Vijaysimhareddy Devarapalli. Mohit doubles up as the Business Strategist, Manikanta is the Product Lead and Vijay is the Tech Lead. Manikanta and Vijay are from IIT Kharagpur, and Mohit is from IIT Madras. The two other members of the Preburn team are Dhara Prashant Maurice, who handles web-mobile development, and Shubham Agarwal, who handles social media and operations. Both Maurice and Shubham are from IIT Madras.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ