India's textiles ministry has signed a Memorandum of Understanding (MoU) with the e-commerce major Flipkart through the office of the Development Commissioner for Handlooms. As part of this exclusive agreement, Flipkart will be listing products from rural Indian handloom weavers and craftsmen on its platform. The ministry mentions that weavers will sell their products under their brand name and Flipkart (or its business partners) will set up collection centers to collect theses products from the weavers and artisans. Flipkart will also provide them with infrastructural support in data analytics, marketing and customer acquisition to scale up their business. This includes providing market intelligence and data analytics to artisans in areas like deciding the right selling price, payment automation, proper packaging, transportation, and brand building exercises. Flipkart's tie-up with FISME & NCDPD: This tie-up is quite similar to Flipkart's MoU with FISME (Federation of Indian Micro and Small and Medium Enterprises) and NCDPD (National Center for Design and Product Development) in June this year. Flipkart had mentioned that it will be listing products from 50,000 SMEs as part of this initiative. Besides this, it will also provide infrastructural support in data analytics, marketing and customer acquisition. Flipkart DGET tie-up: Earlier this month, Flipkart had also signed a MoU with the Director General of Employment and Training (DGET), Ministry of Labour and Employment to help Indian MSMEs scale their businesses by leveraging its platform. Through this initiative, Flipkart and DGET are expected to provide basic training regarding e-marketplaces, accounting, cataloguing, logistics, order and returns management, customer handling and warehousing, among other things. Also, some of the skilled…
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