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Bombay Dyeing to foray into e-tailing; Will launch mobile apps

bombay_dyeing_logoTextile major Bombay Dyeing is foraying into e-commerce, reports the Times of India. Apparently, it will launch a mobile-friendly online platform and mobile apps within the next two months.

The company had executed a soft launch of its website (mybombaydyeing.com) a month-and-a-half ago. Bombay Dyeing’s bed and bathroom products range is already available on other e-tail platforms like, Flipkart, Jabong, and FabFurnish, among others. Head of brand communication and marketing at Bombay Dyeing, Devleena Sashital told the publication that at present 4% of its products are sold on various e-commerce platforms.

The e-commerce platform is expected to feature a complete home furnishing and decoration segment, and not just bed and bathroom products.

The Website: The website currently lists 22 categories of products although some categories such as ‘school uniforms’ are not populated yet. The website in its present form seems pretty unpolished with some empty categories having mixed up listings. The ‘beds’ category for example lists a variety of cushions instead. The website primarily lists bedroom related products in categories like blankets, pillows, quilts etc. and bathroom related products in categories like bath, hand-towels, bath sets, bath mats etc.

bombaydyeingwebsite

Users can purchase the products listed on the website, although they are required to register first. Payment options are currently limited to using Paytm or cash on delivery. Shipping charges are calculated based on the users location, although the minimum shipping charge seems to be Rs 150.

Other developments: The textile company also revealed its plans to inaugurate 28 more retail outlets this fiscal year, which will take the total number of self-owned outlets to 50. The company currently has around 450 franchisee owned stores around the country. The company had also announced its decision to manufacture and market curtains and textile upholstery this week. This move is in line with its strategy of expanding to home furnishings although it is unknown when it plans to release these products.

Competition:

-Furniture and home decor store Pepperfry.com had raised $15M in funding in May this year after having raised $8M in April last year.

-Home textile major Himatsingka Seide’s luxury brand Atmosphere had launched an ecommerce store, AtmosphereDirect.com back in November 2012.

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