wordpress blog stats
Connect with us

Hi, what are you looking for?

AntFarm raises Series A funding from Bay Capital & Hausela Capital Partners

antfarm

Former Times Internet CEO Rishi Khiani’s innovation sandbox AntFarm* has raised an undisclosed amount in Series A funding from Bay Capital and Hausela Capital Partners.

It plans to use this investment to build new early stage ventures in the fitness, hyperlocal and mobile segments, grow upcoming businesses in the travel segment and strengthen its existing portfolio companies.

The company had previously raised an undisclosed amount of angel investment from BCCL (Times of India Group) CEO Ravi Dhariwal and former Tech Mahindra CEO Sanjay Kalra.

Launched in November 2012, AntFarm currently operates businesses like fashion label Stylista.com, travel portal Arrive.com and native advertising business Fork Media.

In June this year, AntFarm had stated plans of entering fitness and classifieds segments and had hired former Burrp COO Sandeep Das to its senior management team. At Ant Farm, Das was responsible to manage various categories such as lifestyle, Classifieds and SME/SMB solutions. Das was also appointed as COO of AntFarm’s upcoming health and fitness platform called Revofit.

Advertisement. Scroll to continue reading.

Clickzoot

Clickzoot acquisition: AntFarm mentions that it also recently acquired Mumbai-based performance ad network ClickZoot for an undisclosed amount. With this acquisition, Fork Media now claims to have a reach of over 80 million users.

Founded in 2012, ClickZoot primarily focuses on customer acquisition and pay-for-performance ad campaigns. The company mentions that it supports ad campaigns across various online channels like email, social media, display, search engine marketing and others.

Stylista Tie-ups: Earlier in January this year, AntFarm’s fashion label Stylista had also signed a four month deal with Jabong to sell their designer wears exclusively for four months on their platform. Following this, it had inked a similar deal with Myntra and Flipkart to offer their products on the site.

As for its travel discovery platform Arrive.com, AntFarm mentions that it will be shortly rolling out a mobile app for the East Asian market. The site was publicly launched in December last year, after about five months in private beta. It enables consumers to browse place recommendations from their friends and travel experts at select destinations along with, tips from locals in that destination.

Also read:

– “I’m not in a large inventory game” – Stylista CEO Avnish Chhabria on vertical integration & design blindness in e-commerce
Fork Media Founder Samar Verma On Native Advertising Pricing & Metrics In India
Rishi Khiani’s Ant Farm Launches Advertising Venture Fork Media

Advertisement. Scroll to continue reading.

*Disclosure: AntFarm is an advertiser with Medianama

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ