wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

38% of in-app purchases in chat apps are digital goods purchases: InMobi

Indian smartphone users prefer making in-app purchases priced between Rs 71 and Rs 129, revealed an InMobi study conducted to gauge consumer engagement with mobile messaging apps. The study also revealed that 21% (or 1 in 5) mobile internet users in the country have already made an in-app purchase, which includes add-ons like emoticons, games, stickers, and virtual currency among others. The company says the study was conducted between May and June 2014, and covered 455 smartphone users in the country, of which 55% were Android users and the remaining 45% were iOS users. Mobile usage patterns of users between 18 and 44-years old were tracked, as part of the study. Here are some of the other highlights from the study In-app purchases: The types of purchases consumers have made or would consider making are: digital goods purchases (38%), upgraded apps with extra features (38%), upgraded app without ads (27%), and physical goods purchases (15%). App preferences: The study revealed social networking and messaging apps (not including SMS/MMS) are the most popular, with 65% and 46% of the users reporting regular usage, respectively. It's followed by entertainment and news/weather apps, each with 39% usage. App adoption was primarily driven by discovery via the app store and word-of-mouth. Outdoor ads, ads on TV or on mobile did not have as much of an influence on adoption rates. Messaging vs. social networking: The most preferred method of communication was reported as messaging/chat apps by 44% of the participants, while social networking came…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ