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Zomato strengthens its South American presence with Chile launch

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Restaurant search and discovery service Zomato has expanded its South American presence by launching in Chile on Friday.

The company claims that Chileans will initially be able to browse through information for 7,000 restaurants in Chile’s Capital Santiago. The information will be available in English and Spanish. Zomato’s mobile apps will be available to Chileans by the end of this week.

Zomato founder & CEO Deepinder Goyal mentioned that they have earmarked $2 million for expansion in the country. With the launch in Chile, Zomato now has a presence in 13 countries across the globe. The company had first forayed into South America by launching in Brazil in November 2013.

A month later, Zomato expanded to four more cities in Brazil – Brasilia, Rio de Janeiro, Salvador, and Porto Alegre. The company had then claimed to have recorded 150,000 monthly visitors in the first month of operations in Sao Paulo, and users were offered information for over 13,000 restaurants in the city.

Earlier this month, Zomato acquired the New Zealand-based online restaurant guide MenuMania for an undisclosed amount. Zomato had entered New Zealand a year back. This was Zomato’s first international acquisition. At the time Goyal had told Quartz India that they were in advanced talks with two other companies; one each in Europe and Southeast Asia. Goyal also said that they intend to expand to 22 new countries across Europe, Southeast Asia, Australia and the Americas over the next two years, and are considering five potential acquisitions.

International acquisition and expansion

After raising $37 million in Series D funding from Sequoia Capital and existing investor Info Edge, Zomato had expanded to Turkey (Istanbul & Ankara) and Indonesia (Jakarta) besides Brazil. The company had also strengthened its UK operations to five cities by expanding to Glasgow and Edinburgh.

Zomato had first launched its international operations in Dubai, UAE and currently operates in South Africa, the Philippines, Portugal, Qatar, and Sri Lanka. The company claims to provide information for over 240,000 restaurants across the 13 countries, and receive over 20 million monthly visits globally.

Incidentally, Quartz India had earlier reported that Zomato’s next launch will be in Canada, where it will come face-to-face with its biggest competitor Yelp in a market where the latter is already dominant. However, that seems to have been delayed now.


Zomato acquires Menumania; First of many global acquisitions to come
Zomato in FY14: Rs 30.6 Cr operating revenue, Rs 41.6 Cr operating EBITDA loss
#Outlook14: What Indian Online Food Listing & Delivery Companies Plan To Do

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    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ