The mobile video-on-demand (VoD) service Vuclip has partnered with ESPNcricinfo India to offer cricket related content over its platform, reports afaqs. Vuclip’s Director of global content and distribution, Nikhil Naik told the publication that sports is a popular genre on the platform.

The agreement will allow Vuclip to include previews, press conferences and match analysis from ESPNcricinfo on its platform. Interviews of cricketers from around the world and special features will also be made available through the Vuclip platform. The content can be accessed via the WAP site, the Android app or Java app.

It’s worth noting that ESPNcricinfo had tied up with the sports social network Fanatix, in November last year to offer an app for cricket fans. The difference lies in the fact that the Fanatix cricket app does not carry video, only live commentary, tweets from teams and news sites are displayed.

Launched in 2008, Vuclip claims to offer more than one million videos, including TV shows, Hollywood and regional movies and music videos from more than 160 content partners in 20 different languages. The service claims to have 3 million quarterly subscribers across six countries.

Started as Cricinfo in 1993, the website was acquired by ESPN in 2007 and rechristened ESPNcricinfo. The site claims to have over 20 million monthly users.

Previous Vuclip partnerships

-Early last month Vuclip had inked an agreement with Balaji Motion Pictures to offer full length Bollywood movies from Balaji’s library to its users.

-In April, Vuclip had entered an agreement with Tips Industries Ltd to provide Bollywood and Indipop albums, movie scenes and other movie related content over its platform.

-In January, Vuclip had entered into a deal with UC Web to power the UC Web browser’s video channel for India.

-Vuclip had also launched an education channel in partnership Khan Academy and MIT Content back in February last year.

-Vuclip had also acquired the mobile video streaming startup Jigsee last year for an undisclosed amount. The deal had given Vuclip access to additional proprietary video streaming technologies.