Vuclip Balaji

Mobile video and media company Vuclip has inked an agreement with the film studio Balaji Motion Pictures to offer Balaji’s full-length Bollywood movies to its users.

As part of the deal, Vuclip will be offering Balaji’s complete movie library including Lootera, Main Tera Hero, Ragini MMS 2, Shaadi Ke Side Effects, Once Upon A Time In Mumbai Dobaara, Love Sex Aur Dhokha and Shor In The City among others.

It also plans to offer the recently released Kuku Mathur Ki Jhand Ho Gayi shortly. These movies will be available on Vuclip’s mobile site and on its mobile apps across iOS and Android.

Interestingly, the company claimed that this catalogue will also include bonus content like film back-stories, deleted scenes, and alternate endings among others. The deal period or the terms of the partnership were not disclosed.

In April this year, Vuclip had also inked a deal with Tips Industries to provide Bollywood and Indipop albums, movie scenes and other movie related content on its mobile site and mobile apps. As part of the deal, Vuclip was offering music videos from movies like Ramaiya Vastavaiya, Phata Poster Nikla Hero, Race 2, Ajab Prem Ki Gajab Kahani along with upcoming movies and albums from Tips Industries.

Launched in 2008, Vuclip claims to offer over one million videos from more than 150 content partners. This includes 1,000 episodes of popular regional soap operas in Hindi, Malayalam, Tamil and Telugu. The company claims to have 120 million monthly users globally, for whom it claims to serve up to 4 billion minutes of un-buffered video on a monthly basis.

Earlier in January, Vuclip had also inked a deal to power Alibaba-owned UC Browser’s video section for India. This deal gives Vuclip access to UC Web’s userbase, something which websites typically pay for. However, Vuclip hasn’t paid UC Browser for this inventory. More on the deal here.

As of now, Vuclip has raised a total investment of around $40 million from investors like New Enterprise Associates, Jafco Ventures and SingTel Innov8.