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The New York Times shuts India Ink

India Ink

At a time when several International publications are entering India, The New York Times (NYT) has shut down its India-specific blog India Ink. (Hat tip – Mediabistro)

In a quick note on the India Ink blog, The New York Times mentions that they will continue to produce web-only India Ink sketches, analyses, narratives and news stories, however it will start appearing on the newspaper’s World page, along with the rest of the newspaper’s coverage.

Last week, NYT assistant managing editor Ian Fisher had told Poynter that they plan to shut down or merge almost half of its blogs, since NYT has been “moving away from blogs over the past year and a half”. It had also pulled the plug on its The Lede blog last week.

Fisher had said this was because a lot of blogs were “duplicative and they required an enormous amount of resources”. He also mentioned that while some blogs were popular, others “got very, very little traffic”. While, Fisher had declined to provide specific information on which blogs were being merged or shut down, he had mentioned that marquee blogs like DealBook, Well, and Bits would likely be still around.

The New York Times had launched India Ink in September 2011, to offer news and analysis targeting the Indians, and those who follow news about India, abroad. The blog was edited by The New York Times in India and the International Herald Tribune (IHT) in Hong Kong. Interestingly, the blog had been kept outside the NYT paywall until now, although the company had termed it as an initial move during the site launch in 2011.

Last June, there were reports that The New York Times is reviewing all its blogs to decide which ones to continue and which ones to shut down, ahead of its website redesign. NYT foreign editor Joe Kahn however had told Capital New York that India Ink is quite significant among various New York Times blogs and has a fairly good audience, indicating that the blog will continue to stay afloat. Around the same time, The New York Times had also appointed Basharat Peer as the head of India Ink.

International publications in India

– Atlantic Media’s mobile-first digital publication Quartz had launched its Indian edition in partnership with Scroll.in.

– ZDNet had launched its Indian edition in June last year.

– The Wall Street Journal has a India-specific blog called India Real Time. It also has a Hindi blog called India Real Time Hindi.

Gizmodo, Lifehacker, Business InsiderIGNAskMen and Pursuitist have launched their respective Indian editions with Times Internet tie-up. TechRadar, Readwrite and Remodelista have also tied up with Times Internet to launch their Indian editions.

– Zee Entertainment Enterprises Ltd had inked a joint venture with the US based digital media firm Mail.com Media Corporation (MMC) to launch India.com which has rolled out properties like BGR.in, BollywoodLife and OnCars among others.

– BuzzFeed is opening an office in Mumbai and launching an India edition later this year.

– Huffington Post is expected to launch its Indian edition shortly.

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