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TAM launches mobile app to provide easy access to data

Television viewership ratings data publisher TAM Media Research has launched a mobile app called TAM India, reports IndianTelevision.This app will apparently allow TAM subscribers to access TAM data on their phone at almost the same time as the regular release of TAM data to the industry. It is currently available as a free download on iOS, Android and BlackBerry .The app will provide snapshot insights regarding different TV channel genres, markets, programmes and new promotables on a weekly basis. Along with data for the latest week, the app will also provide data for the four preceding weeks.TAM Media Research CEO L.V. Krishnan told the publication that this app will enable their clients easy access to current TV viewership data and enable them to make quicker decisions.Data on the appChannel genres: Genre-wise viewership data + five week trends for select genresMarkets: Market-wise viewership data + five week trends for select marketsProgrammes: List of programme launches for the current week across channelsNew promotable: List of new programme promotions for the current week across channelsApp details-The Android app is sized at 8.8 MB, and Play Store reflects that 50-100 downloads have already been made.-The iOS app is sized at 3.2 MB and requires iOS 6.0 or later. App Store also mentions that the app has been optimised for iPhone 5.-The Blackberry app is sized at 1.03 MB, and Blackberry App World lets users download the app using a QR barcode scanner.TRAI TV rating agencies policy guidelinesTAM Media Research is currently awaiting the verdict of the suit filed…

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