It’s worth noting that Qliktag had previously made an angel investment in Buzzfactory in January 2013, and had a minority stake in the company. Buzzfactory had also previously released Qliktag’s mobile marketing campaign and promotions platform in India. Post this acquisition, Qliktag will have complete ownership of the company.
Qliktag informed that this acquisition will enable them to use Buzzfactory’s expertise in social media, content creation and digital campaign development in its existing in-store mobile merchandising and engagement technology platform called Q*Engine.
This acquisition will also apparently help Buzzfactory expand its existing services to the United States & other global markets and also introduce Qliktag’s technology to brands in India and rest of Asia.
Founder & CEO Neil Sequeira will continue as Buzzfactory CEO and core Buzzfactory team members Trupti Mulajkar-Deshmukh and Kunal Bajaj will be managing the client operations and growth in India. They will be joined by Jeff Ballard who will be heading the North America operations from California.
Founded in 2009, Buzzfactory is a social media & digital consulting agency which offers solutions like digital marketing, social media engagement, content creation, lead generation, in-store mobile activation, online PR, web design & online branding and e-commerce consulting among others. It’s clients include Autowale.in, Hoopos, Catapoolt, Grow VC, Yogacara, Springboard Ventures and Communifire among others.
On the other hand, Qliktag has developed a cloud-based software platform which enables brands and retailers to design & set up interactive mobile experiences on location. It has also developed a mobile customer loyalty & rewards program platform called Q*Loyalty and a custom branded mobile app for in-store use called Q*App.
Last week, Mumbai-based digital and social media agency Gozoop had acquired iThink InfoTech, another Mumbai-based technology and IT based agency which specialises in custom software development for mobile and web platforms, for an undisclosed amount.
Decision sciences and analytics firm Mu Sigma had also acquired the Singapore-based social media intelligence & management solution provider Webfluenz for an undisclosed amount. Japanese advertising major Dentsu had acquired 80% stake in the digital advertising agency and consulting firm Webchutney for an undisclosed amount in May 2013.