Mobile ad-based payment platform Pokkt has raised $2.5 million in Series A funding from JAFCO Asia, Singtel Innov8, existing investor Jungle Ventures and angel investor K Ganesh, reports Tech In Asia.
Pokkt plans to use the investment raised to further expand to South East Asia, particularly Indonesia and Thailand. Pokkt founder & CEO Rohit Sharma told TechCircle that they plan to use this investment to also launch more products which will help developers in app discovery & monetization.
The Tech In Asia report also mentions that Pokkt has launched an Android app called Pocket Money which enables users to receive free mobile recharge top-ups in return for filling up surveys from advertisers. It apparently offers support for operators like Aircel, Airtel, Idea, Reliance Communications, Tata Docomo and Vodafone. However, the app seems to have now been pulled from the Google Play Store.
Founded in July 2012, Pokkt had started off as an exclusive voucher site before pivoting to the current avatar late last year. In this avatar, Pokkt had positioning itself as an alternate mobile monetization platform which allows users to purchase digital content on the web or mobile in return for specific actions like watching videos, installing applications, subscribing to services and participating in surveys among others.
It offers a web, WAP and an in-app solution for publishers enabling them to offer various payment modes like pay per download, pay per subscription, try and buy and virtual goods among others in their apps.
For advertisers, Pokkt claims to enable them run campaigns across platforms (Web, WAP, Android & iOS), conduct performance based campaigns for customer acquisition, leads (CPL), registrations (CPR), app installs (CPI) or run brand engagement campaigns through video ads, surveys and interactive voice response among others.
The company claims to be currently generating around 8,000 to 10,000 transactions on a daily basis, up from 500 daily transactions in the first quarter of its launch. It currently claims to be working with more than 15 big publishers and developers in the country.
(With inputs from Anjana Palepu)