wordpress blog stats
Connect with us

Hi, what are you looking for?

Pepper Media launches online reality show for fashion designers

Pepper MediaMulti-Channel Network (MCN) Pepper Media, that was launched earlier this year, has started an online reality show for fashion designers in association with Megamart.

It has set up a microsite and a YouTube channel for the contest. Contestants need to register on the site and then upload a video stating why they should be selected as the ‘Designer of the year’ on their personal YouTube profile. According to the company, the winner will be able to launch their own clothing line that will be featured in Megamart stores.

The Fashion Designer of the Year YouTube channel only has one video currently, giving tips to prospective contestants on how to make a good video for the contest. It is possible that the company will aggregate the entries of the contestants on this channel. Though the company says it will be an online reality show, it is not clear how Peppermedia and MegaMart will use YouTube after the preliminary selection stage.

Update: The company has clarified that it will upload two webisodes and 5-6 shorter clips a week, but none of the episodes will be streamed live. After the selection stage, there will be challenges that lead to elimination of participants from the show. The popularity of the contestants on YouTube and Facebook will play a role in this decision along with the viewpoints of the judges. However, social media presence will have lower weightage in comparison.

Globally, brands have been using branded channels on YouTube to run such contests as opposed to regular advertising to engage its customers. However, setting up a branded channel and posting interesting content alone does not guarantee engagement. Factors that determine brand engagement include the size of the existing community, the existing views on content, length of the brand content and brand heaviness or lightness in the videos, among others.

Similar initiatives: Jabong had announced ‘India Online Fashion Week’ in partnership with Talenthouse India, with the objective of finding upcoming designers, models, fashion photographers, hairstylists and make-up artists. Flipkart-owned Myntra is meanwhile setting up an incubator for upcoming designers. The incubator will help these entrepreneurs for six months to a year, and may pick up equity stakes for up to a million dollars in the best performing brands. Flipkart-Myntra will select at least 3-5 such brands annually that can also start retailing on other platforms in the future.

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ