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MSME Ministry shows how not to launch a job portal

Niesbud Naukri

The National Institute for Entrepreneurship and Small Business Development (NIESBUD), a training institute under the Ministry of Micro Small and Medium Enterprise, has launched a new dedicated jobs portal targeted at unemployed skilled persons.

Dubbed as NIESBUD Naukri, this portal allows users to search for jobs based on job category, skills experience and salary. It also enables to users to browse through jobs based on location, Industry and function among others. The registration is currently free of cost, although the site suggests that it will offer various packages for employers.

The site suggests that it also plans to offer professional career services in the future. The organization said this portal is targeted towards people trained by different organisations of Ministry of Micro, Small and Medium Enterprise and are still looking for a job.


While NIESBUD Naukri is a good idea, the execution is really poor. As of now, there are only 5 job listings overall and one of them is actually from the future, which is interestingly from NIESBUD itself.

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Strangely, the organization claims that more than 127 companies and 3,600 job seekers have already registered themselves on the Portal during the trial phase. This includes McDonald’s, Krishna Electrical Works, Indosopung Tour, Sopung Holiday India Pvt. Ltd., Mammey Di Hatti, Heritage Garments, Pantaloons, Pizza Hut, Haldiram’s, Shoppers’ Stop and KFC.

While the job seekers registration works well, we weren’t able to complete the employer account creation form, since it doesn’t provide any option for the cities section.

E-learning section: We noticed that the portal also has an E-Learning section which unfortunately does not list a single course offered. It instead gives the user an option to either Signup and pay, just pay or log into the admin panel.

Strangely, we noticed that one can easily log in to the admin panel using the default admin ID and password to access the entire site database. Such design flaws and vulnerabilities may lead to a misuse of personal data of registered users.

Why not partner with existing players? We are quite surprised on why the organization didn’t tie-up with any of the existing players like Naukri, HT Media’s Shine.com, or Times Jobs to launch this portal. At the very least, they would’ve skipped all the gaping security holes on the site and also have a decent amount of listings on it.

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