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More BuzzFeed clones in India: Indiatimes Quickstir, IBNLive Buzz, NDTV Offbeat

Two additions to India's burgeoning listicle generating industry: Indiatimes has launched a separate section called Quickstir on Times of India. Indiatimes is a listicle pioneer in its own right, doing traffic generating top ten lists on Indiatimes.com years before Buzzfeed even existed, but it's a little surprising to find Quickstir on Times of India, rather than its natural home within Times Internet: Indiatimes.com. Quickstir features stellar works such as "13 things which happen only in India", "Would You Share Food With A Hungry Man? Watch This...", and, ironically, "Let's break the stereotypes", for a type of site that focuses on stereotypes for getting attention. Note that Indiatimes.com already has Buzzfeed-ish posts, so why the duplication of, erm, effort? (Hat tip: Sruthijith KK) Meanwhile, not far behind, Network18's news portal IBNLive has launched Buzz, putting its hat in the ring with posts like "Photo: Someone in Kerala Photoshopped Lionel Messi wearing a dhoti. We won't lie to you, he's looking....interesting, Watch: Ninja spotted! With an almost Jackie Chan-like jump, this ball girl proved she is the best you'll ever see and Seattle's attorney apologizes for taking bags of marijuana to the office. Buzzfeed has recently set up in India, and we wonder what this means for sites like ScoopWhoop, TheNextMeme and Storypick, and with an increase in number of listicle sites, Indiatimes and IBNLive might be concerned about losing their own link-bait traffic. Update: NDTV has Offbeat! NDTV has it's own listicle site called Offbeat, Naman Sarawagi informs us. The site features important…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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