Cloud telephony company, Knowlarity Communications Pvt. Ltd raised $16 million in Series B funding from Sequoia Capital and Mayfield Advisors, reports Livemint. Founder and CEO of Knowlarity Ambarish Gupta told the publication that the money would be invested in technology and international expansion.knowlarity

A part of the investment will also be diverted towards acquiring competitors. Gupta told Livemint that Knowlarity is already is discussion with two or three companies in India and abroad, and they expect to close a deal within the next six months. This is part of Knowlarity’s efforts to expand its presence in emerging markets and they are targeting Rs.75 crore revenues by end of this fiscal. In January 2012 Knowlarity had raised Rs.34 crore from Sequoia Capital. The Gurgaon-based company also received funding from Emergic Venture Capital in the past.

Last year in July Knowlarity shifted its base to Singapore, and is reportedly looking to expand its presence in South-East Asia, West Asia and Latin America. Gupta told Livemint that they are eyeing companies in the $1-2 million revenue range and any acquisitions will be cash and equity swap deals. Earlier this year, Knowlarity acquired cloud telephony startup Unicom Techlabs for an undisclosed amount.

Knowlarity claims that over 6500 small businesses use its services at present, and that 500 new users are added every month. Some of its bigger clients are Zomato, Zipdial, Via.com, Jeevansathi.com, naukri.com, Fortis Healthcare, etc. The five-year old company offers voice and data communications products like SuperReceptionist, SuperIVR, SuperConference and SuperFax.

Other developments in the cloud telephony space

-In February 2013, Indian cloud telephony company Ozonetel had inked a strategic partnership with Resolvity Information Technologies to acquire the customers of Resolvity’s VoiceGain product. At the same time news emerged that Resolvity would be winding up its India operations.

-Other Indian companies in the cloud telephony space are Exotel, Intelliverse, VoiceTree, Microtel, etc.

TRAI SMS Spam Guidelines

Earlier this year we had reported that TRAI’s SMS Spam guidelines could spell trouble for cloud telephony companies. Exotel had pointed out to us that the 13th amendment to TRAI’s SMS Spam regulations could potentially have negative repercussions on shared telephony resources.

We had also pointed out that TRAI’s new policy for restoration of numbers blocked for sending spam SMS is too arbitrary.