Mobile and online business listings business JustDial has conducted 2.78 lakh paid campaigns (277,950 campaigns) for advertisers for the quarter ending June 30, 2014 (Q1-FY15), registering a 25.23% from 2.22 lakh campaigns (221,500 campaigns) in the same quarter last year and a 6.1% quarter-on-quarter (QoQ). Campaigns are essentially paid featured listings that appear on JustDial’s search results.
JustDial’s overall listings grew to 14.1 million for the quarter, up 48% from 9.5 million in the same quarter last year and up 19.5% from 11.8 million listings in the previous quarter.
The contribution of paid listings declined on yearly basis. It accounted for around 19.72% of JustDial’s overall listings for the quarter, as compared to 23.4% contribution in the same quarter last year.
Income per campaign: The company is however making more money. The increase in paid listings helped the company grow its operating revenue by 29% YoY to Rs 135.03 crore. As per our calculations, JustDial makes about Rs 4,857.2 per campaign, up from Rs 4,710 per campaign in the same quarter last year.
No Search related metrics: Strangely, the company hasn’t disclosed any information on the mobile search requests, desktop search requests or its contribution to the total search requests for the quarter. It also hasn’t disclosed any information on the total search requests for the quarter. Maybe JustDial still needs some help tracking visitors on their site and mobile offerings.
In the previous quarter, JustDial had mentioned that mobile searches had grown by 183% YoY to 263.1 million for the financial year ended March 31, 2014 and it represented around 23.4% of the company’s total searches for the year, doubling from 11.9% share in the previous year.
On a sequential basis, the mobile search requests had grown by 10% to 78.1 million searches, from 71 million searches in the previous quarter. More search related data from JustDial here. (Also see: Curious to know how JustDial performed in Q4-FY14? These charts explain it all).
Advertising & Data acquisition cost: JustDial mentions that it had a one-off spend of Rs 10 crore on advertising and data/content acquisition during the quarter.
Expanding its global presence: JustDial is considering expansion of its services in global markets, especially in emerging markets. More on that here.
JustDial also informed that it is considering termination of the license agreement with its group company Justdial Global, after the latter has expressed its inability to operate in the US & Canada market. Justdial Global had a license agreement with the company to operate in these two markets through its subsidiary Just Dial Inc (USA).
Net Profit for the company was nearly flat at Rs 28.11 crore for the quarter, from Rs 28.03 crore in the same quarter last year. The Net Profit margin was 19% for the quarter as compared to 25% in Q4FY13.
The operating income was at Rs 135.03 crore, up 29% YoY from Rs 104.56 crore in the same quarter last year.