As Microsoft’s Nokia Devices and Services business announcements still sink in, another Finnish company announced its entry into India.
Jolla (which is pronounced “yolla” in Finnish) announced it will enter the Indian smartphone market within the next month, reports The Next Web. It also announced its partnership with Snapdeal, which will enable the e-commerce platform to exclusively sell Jolla’s Sailfish OS-powered premium smartphones in India. Motorola had struck a similar deal with Flipkart for its Moto series of smartphones. Last week Chinese smartphone manufacturer Xiaomi launched three smartphones in India via an exclusive partnership with Flipkart.
It isn’t clear yet what the Jolla handsets would priced at in India. Jolla sells the phone for EUR 349 (around Rs.29,000) on its website. At this price range Jolla’s main competitors will be Google’s Nexus 5, Samsung’s Galaxy S4, Motorola’s Moto X and Sony Xperia Z1.
MeeGo transformed to Sailfish: Nokia and Intel had been working on a new mobile OS based on Linux called MeeGo. Once Nokia shifted its attention to Windows Phone and stopped development of their MeeGo-based handsets, a number of members of the MeeGo team left Nokia to form Jolla in October 2011. They received funding from Nokia’s Bridge Program, which was designed to help ex-Nokia employees’ transition into a new job or start a venture. MeeGo transformed into Sailfish at Jolla. It is an open source OS and allows users to access Android applications via the Yandex Store. This will give Jolla an advantage other mobile OS platforms don’t have in India. Android is by some distance the dominant mobile OS in India.
Jolla co-founder and chief marketing officer Sami Pienimaki told The Economic Times that this is perfect time to enter India. He claimed that smartphone users constitute just 21% of all mobile phone users in the country, which will provide Jolla great scope to grow.
Spec details: The Jolla smartphone has a 4.5-inch IPS qHD display, and is powered by a 1.4GHz Qualcomm Snapdragon dual-core processor and 1GB of RAM and 2100mAh battery. It has 16GB internal storage, which can be further expanded via microSD card. It features an 8 megapixel rear camera with an LED flash and a 2 megapixel front-facing camera. The smartphone also offers the unique ‘The Other Half’ feature. Every time the colour of the back panel is changed it unlocks different UI themes.
At present the phone is available across EU, Switzerland and Norway. China has been a Jolla target since its inception, according to The Next Web. In fact, they have an office in Hong Kong, and are reportedly working on an R & D facility in China.