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InMobi debuts new game monetization solution; $25M fund for indie game devs

Mobile advertising network InMobi has introduced new monetization solutions for game developers alongside a $25 million fund for indie game developers. The company claims that these solutions will enable developers to optimize their monetization strategies based on the emotional state of players and their game play experience as they move through different stages of the game. This solution will provide game developers various ad formats including: Playable Ads – Users will be offered 20-40 second interactive ads, which will allow them to try out the game being advertised from within the main game. InMobi worked with Palo Alto-based app virtualisation company Voxel to develop this ad format. Interstitials – Offers full-screen ad units customised with visual elements and mechanics mirroring the game. Video Ads – Offers 15-30 second video ads which the company says is ideal for breaks like level wins within a game. Remember that InMobi had introduced its context-aware, interactive mobile video ad platform in February this year. This platform offers advanced video ad formats like Interactive Canvas, Video SmartAds, Video Continuum and Form Capture . Rewarded Ads – Users can earn rewards like virtual currency for specific actions like watching a video Ad or interacting with a Playable Ad. Besides this, the solution will also apparently include an analytics platform, partner management and creative consulting services among others. $25 million Indie game developers’ fund Along with this solution, InMobi has also setup a $25 million fund for indie game developers which will apparently equip them to increase their app revenue through better monetization. However from the looks of…

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