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Industry Moves: Komli Media, Vserv.mobi & Airtel

Komli Media appoints Ruksh Chatterji as VP-India Operations

Ruksh Chatterji

Mumbai-based Komli Media has appointed Ruksh Chatterji as the Vice President for India operations. In this role, Ruksh will be responsible for Komli Media’s India-based business.

Prior to this, Chatterji was heading the apparel business for Rocket Internet-backed online fashion store Jabong. Before that, he worked as a management consultant at Bain & Company and as a consultant for the TV guide Whats On which was recently acquired by NASDAQ-listed media company Tribune for $27 million. He has worked as a journalist at NDTV for an year & half and was also part of the founding team of CNN IBN’s Mumbai Bureau.

Komli media offers solutions across mobile, video, social, display and data for publishers, advertisers and agencies. Last month, it had inked an exclusive partnership with Adquant to launch a social ads platform. It had also launched a mobile app for real-time campaign management earlier in the month.

The company had launched a remarketing Demand Side Platform (DSP) earlier in February this year, that aims to allow digital marketers to convert dropped-off and dormant visitors into potential customers through personalized targeted ad campaigns. It had also made several changes to its leadership team as part of its increasing focus on remarketing and social ads.

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Vserv appoints Anurag Patnaik as SVP- Product

Anurag Patnaik

Mobile ad exchange Vserv.mobi has appointed Anurag Patnaik as Senior Vice President – Product. Patnaik was previously working as Senior Vice President at Reliance Industries’ data service venture Reliance Jio, where he headed its digital ads business for about two years. It’s interesting that Patnaik quit before Reliance Jio commercially launched its services in India.

Apart from this, Patnaik also had stints at NM Incite (a Nielsen/McKinsey company), OpenWave Inc, Yahoo, Disney, Quovera and MicroStrategy and has over 17 years of experience across digital advertising, mobile, media & big data.

Earlier this month, Vserv had also made five new senior appointments across the Southeast Asia region, including Philippines, Thailand, Indonesia and Malaysia to strengthen its expansion plans in these regions. Vserv’s global marketing & product head Binay Tiwari had quit after a three year stint with the company last month. He is now planning on starting his own venture, although there are no specific details on it yet.

Shahnawaz Karim joins Airtel

Shahnawaz Karim

India’s largest telco Bharti Airtel has appointed former Nimbuzz global marketing head Shahnawaz Karim as the head of marketing for its Global Business, reports Afaqs. Karim was with Nimbuzz for about four years.

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Before Nimbuzz, he was an automotive blogger at WheelsGuru.com for about two years. Prior to that, he headed the social media division of Avian Media. He’s also had stints at Adfactors PR and Good Relations India.

Airtel’s global wholesale business includes providing voice and data and IP transit services across the globe using a network of submarine cables and satellites to its subscribers worldwide. Last October, Airtel had hived off its data center business and managed services business to its wholly owned subsidiary Nxtra Data Ltd, via a slump sale, for no less than Rs 177.1 crore.

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