Around 40% of the traffic that Kannada daily Udayavani gets online is coming from Facebook, Ravi Hegde, Group Editor of Udayavani said at the #NAMA event "The Digital Future of Indic Languages" event last week. Sriram Hebbar, CEO of Greynium Information Technologies (OneIndia) pointed out that while 60% of the traffic for their English section comes from Google*, for the Indian language sites, it is only 20%. Most of their traffic for Indian languages is direct, followed by Facebook. Another challenge Hebbar mentioned is that Google News doesn't always surface their language content well enough - "The days our article is on top, we get sizable traffic. Some days it goes up, some days it doesn't. We don't depend on Google News, even though we work with their team. Kannada does not have Google News. It started and stopped. For…
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