India Webportal Private Ltd*, which owns and operates websites like India.com, BGR India, Cricket Country, among others, acquired 26% in Idea Web Shop and Media Private Limited, which owns and operates the website Bpbweekend.com (Brown Paper Bag), during the financial year ended 31st March 2014. Brown Paper Bag offers readers curated information on events, product launches, restaurants and things to do, and also has a loyalty card offering called The Coup Card. We had covered the business model of the Coup Card in detail here. The acquisition has been disclosed by Zee Entertainment Enterprises Ltd (ZEEL) in its annual report, because this makes Idea Shop an associate company for ZEEL. ZEEL owns 51% in India Webportal. The annual report states: "Further, India Webportal Pvt Ltd., the digital media arm and an Indian subsidiary of the Company which owns www.india.com acquired equity stake in Idea Shop & Web Pvt…
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