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Hathway launches Broadband Movies with Eros Now

Hathway Cable and Datacom has started a movie subscription service called 'Broadband Movies' for its customers in association with Eros Now, reports IndiaTelevision. This service will be free for the first 2 months for all Hathway customers. While the details of this tie up are not entirely clear yet, it is likely that Hathway will not count data streamed from Eros Now towards the monthly Fair Usage Policy implemented by the ISP, while providing a monthly, subscription based, pricing model for unlimited movies to all customers. Hathway has been offering a 50Mbps default minimum speed in the cities of Bangalore, Hyderabad, Mumbai and Pune. Given their recent tie up with Eros Now, customers will have access to high quality legal streams of Hindi, Tamil and Punjabi movies available in the Eros Now library. At the end of Q3-FY14 the company had reported that its broadband income increased by 7% quarter-on-quarter to Rs 36.60 crore and added 270,000 new connections. The company also said that its broadband ARPU increased during the quarter after it started offering 50 Mbps plans. It has been upgrading its infrastructure to DOCSIS 3.0 to deliver speeds of over 100 Mbps and has switched 10,000 connections to this specification. It is also worth noting that at the end of FY13, Hathway had said that it was a Category-A Internet Service Provider (ISP) that covered both retail and corporate segments. It claimed to be the fifth largest ISP in India, with 416,000 broadband subscribers. Net neutrality This is not the first time ISPs or…

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