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Google revenues at $16Bn for Q2 2014; Paid clicks up 25% while CPC dips 6%

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Google has reported consolidated revenues of $16 billion for the quarter ended June 30, 2014, registering a 22% increase from $14.11 billion revenue in the same quarter last year.

Note that these revenues includes a traffic acquisition cost of $3.29 billion for the quarter. Google has also stopped including Motorola Mobility revenues within its consolidated results after selling it to Lenovo for $2.9 billion in January this year. It now presents Motorola revenues as “discontinued operations” .


Google owned sites vs network: The revenues from Google-owned sites was at $10.94 billion for the quarter, registering a 23% increase year-on-year (YoY) from $8.87 billion in Q2 2013, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.42 billion, a modest 7% growth YoY from $3.19 billion in Q2 2013.

The total advertising revenues was at $14.36 billion for the quarter. It still dominates Google’s overall revenues and accounted for around 89.75% of Google’s consolidated revenues during the quarter.

– Other Revenues: Other revenues for the company was at $1.6 billion for the quarter, registering a 53% increase from $1.05 billion in Q2 2013. Other revenues comprises revenues generated from content sales and hardware sales on Google Play.

 International Revenues is 58% of total revenues: Google revenues from outside of the United States was at $9.33 billion, which represents 58% of its total revenues for the quarter, compared to 57% in the previous quarter (Q1 2014) and 55% in the same quarter last year (Q2 2013). It’s UK revenues were at $1.62 billion for the quarter.

– Motorola Mobility Revenues: Google mentions that if Motorola Mobility results was presented an operating segment, it’s revenues would’ve been $1.73 billion, up 73.3% from $998 billion reported in the same quarter last year. The segment however reported losses of $68 million for the quarter, as compared to a $454 million profit in the same quarter last year. This loss includes a pre-tax adjustment of $72 million related to the release of certain revenue deferrals for the segment.

– Paid Clicks increase by 25% YoY: Aggregate paid clicks, which includes clicks related to ads served on Google sites and AdSense partner sites, increased by around 25% YoY. It increased by 2% on a quarter-on-quarter (QoQ) basis.

– Cost-Per-Click dips by 6%: Average cost-per-click, which includes clicks related to ads served on Google sites and AdSense partner sites, however declined by around 6% YoY and remained flat QoQ.

– Traffic Acquisition Costs: The traffic acquisition cost (TAC) which is essentially a part of Google’s revenues that it shares with its partners, was at $3.29 billion for the quarter, up from $3.01 billion in the same quarter last year. Of this, $2.4 billion was paid by Google to its network members and the remaining $893 million was paid to certain distribution partners & others who directed traffic to Google’s website.

– Total Cash: As of June 31, 2014, Google has $61.20 billion money in form of cash, cash equivalents, and marketable securities, compared to $58.72 billion as of December 31, 2013

– Headcount: Globally, Google has 52,069 full-time employees as of June 30, 2014. This includes 48,584 employees in Google and 3,485 employees in Motorola. In comparison, Google had 49,829 full-time employees (46,170 in Google and 3,659 in Motorola Mobile) in the previous quarter.

Nikesh Arora leaves Google: Google’s Chief business officer Nikesh Arora is leaving after a 10-year stint with the company to join Softbank as the CEO of SoftBank Internet and Media Inc (SIMI) and Vice President of Softbank Corporation. More on that here.

Recent Google developments in India

– Google unveiled a new initiative called Android One at its annual developer conference Google I/O 2014. Through this, the company is looking to enable manufacturers build sub-$100 smartphones in emerging markets more easily and quickly. The company is also reportedly spending $1Bn to subsidize & market Android One phones in India.

– It launched two watches – LG G Watch and Samsung Gear Live, running on Google’s Android Wear platform on Google Play in India. Both of them are however out of stock at the moment.

– YouTube introduced paid subscriptions in India.

– Google had introduced a Know Your Candidate tool on the election page in April this year.

– The Competition Commission of India (CCI) had also launched a fresh investigation against Google for allegedly abusing its dominant position in online search advertising. (Also readWhat the Competition Commission wants to know about Google in India).

– Google Translate had released an updated version of its Android app to bring in voice input support for eight Indian languages including Bengali, Gujarati, Hindi, Kannada, Marathi, Punjabi, Tamil and Telugu. However, it wasn’t working the last time we checked.

– Star Plus had launched YouTube-only auditions for its reality show India’s Raw Star.

– Google also announced plans to shut down its first social network Orkut by September 30, ten years after it was launched and around six years after it became irrelevant. A Orkut India timeline here.

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