(By Riddhi Mukherjee & Vikas SN) It looks like Google is planning a big marketing campaign for its Android One smartphone initiative, that was introduced in Google I/O last month. The company has told its potential partners that it would be spending closer to $1 billion dollars to promote these phones starting later this year, according to a source-based The Information report (subscription required). This will include subsidizing the smartphones to get them under the $100 price range. An The Economic Times report also cites sources to suggest that Google will be spending more than Rs 100 crore with its partners on advertising and marketing these Android One smartphones. It notes that these phones would be launched around Diwali period (October) in the country, when Google's Senior vice president (Android, Chrome & Apps) Sundar Pichai is expected to visit India. We had earlier anticipated an October launch since the handset sales are typically very strong during the Diwali period. Why Android One is significant for Google? This initiative will be very significant for Google to increase the penetration of Android smartphones in the country. As we stated earlier, this program has the potential to significantly change the existing handset market in India for good. While we do have sub-$100 smartphones in the market, these phones typically are lower-specced, hence providing users with a sub-par experience. With this initiative, one could expect decent entry-level smartphones (hopefully Moto E-like devices) at prices below Rs 5,000, which could significantly drive the smartphone penetration in the country. As per the latest IDC report, the smartphone penetration in India was only 10% in Q1 2014,…
- Delhi High Court puts a stop to fraudulent Burger King websites September 21, 2023
- WhatsApp bets on e-commerce in India with new business features September 21, 2023
- Event Announcement: International trends in Network usage fees, 4th October #Ad September 21, 2023
- Delhi HC Passes Order Disallowing Non-Permitted Use Of Anil Kapoor’s Name, Voice, Dialogue Through AI September 21, 2023
- IT Ministry appoints special officer on duty to set up the Data Protection Board of India September 21, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.
Straw man fallacy: IT Ministers’ defence of government exemptions in data protection law misses the point
Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...
The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...