Ganesh Lakshminarayan

Big data and analytics solutions provider Mu Sigma has appointed Ganesh Lakshminarayanan as the Managing Director of its India operations.

Mu Sigma mentions that Lakshminarayanan will work closely with the existing leadership team to improve the India delivery function and enable them to scale globally. He will report directly to Mu Sigma founder & CEO Dhiraj Rajaram.

Prior to this appointment, Lakshminarayanan was heading Dell’s Asia Pacific and Japan sales operations for about an year and half. Before that, he was working as President and Managing Director of Dell India. He was also apparently involved in starting Dell’s India operations. He has had over 25 years of experience working the technology domain.

New Head of Values & Strategy: Along with this, former Forrester Research executive Tom Pohlmann has also joined the company as the head of Values and Strategy. Pohlmann was previously working as the chief marketing & strategy officer of Forrester Research and has been with the company since 2000 in various roles. He’s also had stints at NCR Teradata, Price Waterhouse and Anderson Consulting.

Earlier this month, Mu Sigma had acquired Singapore based social media analytics firm Webfluenz for an undisclosed amount. Post acquisition, Mu Sigma had stated plans of integrating Webfluenz’s solutions to its products like muText and muESP to create products that will enable real time intelligence at the juncture of structured and unstructured data. The company is also apparently working on various solutions which it claims will address the client’s needs to go beyond traditional social media monitoring.

In February 2013, Mastercard Advisors had inked a strategic partnership with Mu Sigma, as part of which it had picked up an undisclosed amount of stake in Mu Sigma. Both the companies had also stated plans of building analytics products, combining MasterCard Advisors’ aggregated and anonymous purchase behaviour insights with Mu Sigma’s advanced analytics. An ET report had suggested that Mastercard Advisors had invested $45 million for a less than 5% stake.

Until now, Mu Sigma has raised more than $200 million investment across multiple rounds, from investors like Sequoia Capital, General Atlantic and FTV Capital among others.