Estonia-based operator payment provider Fortumo* has tied-up with Telenor Pakistan to launch its service in the country. The company claims that it will be able to reach 25% of the country’s mobile users with this deal. Telenor claims to have 35 million subscribers in Pakistan.
The company informed us that it is in talks with other operators in Pakistan and hopes to get them on board by the end of the year. It is also in talks operators in Bangladesh to launch the service there.
50% payout: Fortumo states that it will payout up to 50% of the earnings after deducting taxes and share of the mobile operator and Fortumo’s commission. The carrier billing service will be available for apps sold via Telenor App Store. Developers could also sign up for operator billing via Telenor App Store here.
Much like India, very few people have access to credit card in Pakistan, but there are over 130 million mobile phone users there. Of these, about 15% have smartphones according to Fortumo. This percentage is expected to increase by 50% this year.
Telenor is still rolling out 3G services in most Pakistani cities and this is expected to speed up the adoption of smartphones. It is worth noting that Fortumo had signed a global framework agreement with Telenor Group covering 12 countries in Europe and Asia.As announced in May 2013, Fortumo has signed global framework agreement with Telenor Group, covering 12 countries in Europe & Asia.
Fortumo had launched service in India last year by tying up with four operators. Here, the company pays out 40-45% after operator’s cut, Fortumo’s commission and local taxes. It has since tied-up with services such as DittoTV, BoxTV and Gaana. It is worth noting that these services can now start get paying customers from Pakistan using Fortumo’s operator billing.
Disclosure: Fortumo is currently an advertiser with MediaNama.