wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook looks to monetize India’s love for missed calls

Facebook seems to be tapping into India’s obsession with missed calls: The company is testing a new type of ad unit which allows users to place a missed call to an advertiser by clicking on an ad on their mobile phone. In the return call, users gets access to additional content like cricket scores and celebrity messages among others. These content will provided with no additional airtime or data charges and will be ad-supported. Each call will feature a brand message from an advertiser. The social networking giant has tied-up with Bangalore-based ZipDial for this initiative. Facebook mentions that it has conducted early tests with advertisers like Garnier Men India with encouraging results and it plans to scale this products with additional partners to new markets in the coming months. Garnier Men pilot: Facebook mentions that it created a click to missed call campaign for Garnier Men in this year's IPL season. As part of this campaign, Garnier Men ran photo ads on their timeline, asking them to click to call for an opportunity to meet Rajasthan Royals players and win match tickets or official merchandise. When users clicked on this ad unit, a missed call was placed to an auto-populated number on their phone dialer. Following this, the caller received an SMS with trivia questions for entering into the contest along with a Flipkart link to purchase products. ZipDial provided the phone number along with the follow-up engagement and usage analytics for advertisers. The campaign ran from April to May 2014 and Facebook claims to have reached 15 million people through this initiative. It…

Please subscribe/login to read the full story.
Written By

Free Reads

News

This should facilitate quicker settlement of funds for merchants and also boost user confidence in digital payments, RBI Governor said.

News

While Chandrasekhar said the advisory doesn't include startups, the advisory itself does not make any such classification based on platform sizes.

News

The case dates back to 2019 when Spotify filed a complaint against Apple's anti-steering rules which prevented apps like Spotify from informing their users...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ