wordpress blog stats
Connect with us

Hi, what are you looking for?

Facebook signs its first ad agency deal in India with GroupM

Facebook has signed its first agency deal in India with WPP's media and marketing company GroupM. This partnership was apparently announced when Facebook COO Sheryl Sandberg had visited India last month. Facebook India head Kirthiga Reddy mentions that this deal will enable them to collaborate with GroupM to deliver personalized marketing at scale. Reddy claimed that this partnership will enable GroupM clients to reach out to over 100 million user base, of which 84 million are on mobile phones (smartphones & feature phones). They will also be able to reach out to custom audiences within its user base in urban and rural India. The Economic Times also reports that this partnership will enable GroupM’s clients to avail better rates on Facebook, and get access to better data and consumer insights and combined research reports. The deal period or the terms of the deal were not disclosed. Ad campaigns: GroupM mentions that it has been using Facebook marketing for several of its clients. For Nokia Lumia, it claims to have delivered a 54x return on Facebook ad spend by using Facebook's advanced targeting capabilities. For the premium apparel brand Arrow that was looking to drive a special discount promotion for its end-of-season sale, GroupM claims to have delivered a 30x return on its ad spend and a significant redemption rate for this exclusive Facebook campaign. Facebook's monetization woes in India Note that while India is the largest market for Facebook outside United States, the company seems to be struggling with monetization in the country. Facebook has never disclosed how much money it makes in…

Please subscribe/login to read the full story.
Written By

Free Reads

News

Vaishnaw's remarks come a day after Google removed apps belonging to Matrimony.com, Info Edge (Naukri and 99 Acres), Shaadi.com, Altt, Truly Madly, Stage, Quack...

News

Paytm has started distancing itself from PPBL in light of the current negative spotlight on PPBL.

News

The move can be seen as an attempt by Paytm to distance itself from the troubled Paytm Payments Bank, which has been significantly restricted...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ