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Facebook’s Asia user base grows to 410M but ARPU still among the lowest in Q2 2014

Facebook has reported 410 million monthly active users (MAUs) in Asia for the quarter ended June 30, 2014, up 5.13% from 390 million MAUs in the previous quarter and up 20.94% from 339 million MAUs in the same quarter last year. The region continues to be the biggest source of growth for the social networking giant.

While Facebook hasn’t provided any country-specific breakup of its user base, it’s worth noting that India is the largest market for the company outside the United States and had crossed 100 million monthly active users in India in April this year.

The average Daily Active Users (DAUs) in Asia was at 228 million for the quarter, up from 216 million DAUs sequentially and 181 million DAUs in the same quarter last year.

facebook-chappal

Globally, Facebook registered only a minor sequential growth in its monthly active user base to 1.32 billion MAUs for the quarter, up from 1.28 billion MAUs in the previous quarter. The average DAUs however saw a more significant growth to 829 million for the quarter, up from 802 million in the previous quarter and 699 million in the same quarter last year.

Mobile MAUsMobile MAUs grew to 1.07 billion during the quarter, after crossing the one billion mark in the previous quarter. It had reported 819 million mobile MAUs in the same quarter last year.

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Around 399 million of these mobile MAUs were mobile-only i.e. they accessed Facebook only through mobile apps or their mobile website, up from 341 million in the previous quarter and 219 million MAUs in the same quarter last year. The remaining 671 million MAUs accessed Facebook from both desktop and mobile devices during the quarter. Note that this doesn’t include users from Instagram  and WhatsApp.

Mobile DAUs saw a significant growth to 654 million, up from 609 million in the previous quarter and 469 million in the same quarter last year. As always, Facebook has not provided any region-wise breakdown for its mobile or mobile-only MAUs and DAUs.

Mobile Advertising accounts for 62% of Facebook revenues

Mobile advertising revenues now accounts for 62% of Facebook’s advertising revenues which was at $2.68 billion for the quarter. This translates to mobile advertising revenues of around $1.66 billion for the quarter. This is up from 59% contribution in the previous quarter and 41% contribution in the same quarter last year.

As always, Facebook hasn’t disclosed any region-wise split for its mobile revenues, however the company did mention that Asia contributed $408 million of advertising revenues for the quarter. The region represents only 15.2% of the Facebook’s overall advertising revenue for the quarter.

Facebook’s Asia ARPU still among the lowest

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As a result, the company’s average revenue per user (ARPU) in Asia region is still among the lowest at $1.08. This is up from $0.93 million in the previous quarter and $0.75 in the same quarter last year.

Facebook ARPU Q2 2014

In comparison, Facebook’s ARPU is at $6.44 in US & Canada and $2.84 in Europe. Overall, the company has an ARPU of $2.24 for the quarter, up from $2 in the previous quarter and $1.60 in the same quarter last year.

Payment Revenues declines sequentially

While advertising revenues is growing significantly for Facebook, Payment revenues continues to decline. The segment posted revenues of $234 million for the quarter, down from $237 million in the previous quarter but up from $214 million in the same quarter last year.

Facebook’s recent developments in India

– Facebook started testing a new type of ad unit which allows users to place a missed call to an advertiser by clicking on an ad on their mobile phone.

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– State run telco BSNL started offering WhatsApp and Facebook data bundles to its subscribers.

– Facebook revealed that 29 million people in India made 227 million election-related interactions in the form of posts, comments, shares, and likes from the day elections were announced to the day polling ended.

Financials

Overall, Facebook reported Asia revenues of $431 million for the quarter, registering a 21.75% growth from $354 million in the previous quarter and a 74.5% growth from $247 million in the same quarter last year. The region now represents 14.8% of Facebook’s total revenues which is at $2.91 billion for the quarter. In comparison, Asia had accounted for 14% of Facebook’s revenues in the previous quarter.

Facebook Geography Q2 2014

The net profit was at $791 million for the quarter, up from $642 million profit in the previous quarter and more than doubled from $333 million profit in the same quarter last year.

Cashflow: At the end of Q2 2014, Facebook has a total cash and marketable securities of $13.96 billion.

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Download: Press Release | FinancialsSlides

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