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Dish TV adds 0.33M subscribers in Q1-FY15; Revenue up 10.8% YoY to Rs 640.7 Cr

The subscriber growth rate of the direct to Home television services operator Dish TV seems to be improving, albeit marginally: It added 0.332 million net subscribers for the quarter ended June 30, 2014 (Q1-FY15), up from 0.226 million additions in previous quarter and 0.2 million additions in the same quarter last year.  The net subscriber base now stands at 11.7 million for the quarter, up from 11.4 million subscribers in the previous quarter. The company hadn't disclosed its net subscribers in Q1-FY14. Highlights - Average Revenue Per User: The average revenue per user (ARPU) for Dish TV remained flat sequentially at Rs 170 for the quarter. It increased by 3% year-on-year (YoY) from Rs 165 in Q1-FY14. - The subscription revenues for the quarter was at Rs 588.6 crore, up 11.5% from Rs 528 crore revenues in the same quarter last year. - Churn increased to 0.7% for the quarter, after remaining at 0.6% for the preceding two quarters. - During the quarter, Dish TV expanded its sub-brand Zing which focuses on vernacular content and caters to the Phase 3 & 4 digitization markets. Zing is now available across Odisha, West Bengal, Tripura, parts of Assam and most parts of Maharashtra. - Dish TV hiked the prices of its middle and top level packs by 5-7% from the first week of June. Dish TV managing director Jawahar Goel mentioned that this hike was in line with the company's objective of growth with profitability. - Goel mentions that there has been efforts to implement last mile billing by the MSO’s, but a full-fledged rollout is needed to witness a jump in ARPUs across…

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