Infibeam‘s SaaS-based DIY e-commerce platform for retailers, BuildaBazaar has launched a third party apps store for its traders, reports Business Standard.

The app store will offer merchants a one-stop solution for multiple classified application categories, like feedback, payment gateway solution, surveys, launch and campaign, analytics, reports, customer engagement and selling.

The apps will enable BuildaBazaar merchants to use new tools and features, to improve customer experiences, without having to invest in independent application development. Developers can utilise the platform to publish their apps, which can work seamlessly with BuildaBazaar. Developers can submit their apps here or write to apps@buildabazaar.com.

Some of the apps on the store are ViralSweep (which claims to help grow fans and increase sales with sweepstakes and giveaways), DirecPay (Integrated online payment gateway solution), Qualaroo (Behavior Insight Surveys), WebEngage (Customer Engagement), CCAvenue, Google Analytics, etc. At present there are 24 apps in total.

BuildaBazaar App Store

BuildaBazaar’s e-commerce platform aims to help online retailers build an online store at a nominal cost. The platform offers an easy way to upload and display products,manage pricing, help with logistics management and support for international shipping and payment. The addition of this new third party apps story will further let retailers focus on business investments rather than online infrastructure development.

Previously, BuildaBazaar had extended their platform to the travel segment, letting travel agents set up their own travel e-commerce stores.

BuildaBazaar was started in 2011 and currently powers more than 25,000 online retail stores. Besides India the e-commerce platform has its presence in UAE, Qatar, Africa and Saudi Arabia as well. Some of its clients include Crossword, Airtel, VIP Bags, TheMobileStore, TVC Sky Shop, and Axiom Telecom.

The competition

-Canada based DIY e-commerce store Shopify, expanded its operation in India with the help of SingTel. The company also has a tie up with AskMeBazaar (formerly Getitbazaar) and Airtel.

MartJack recently launched integrated solutions for sellers to list items on Amazon’s Junglee platform.

Sellmojo.com, a unique take on the DIY e-commerce platform, lets users create e-commerce stores on Facebook.

-Other players in the market include ambab.com, bigcommerce.com, zepo.in, Kartrocket, PowerStores and 39shops.com among others.