Bhartiya Janata Party is planning to launch a multimedia messaging service similar to WhatsApp called Bhajapa Samvad Setu, reports PTI. An undisclosed senior member of BJP’s state level information technology cell told PTI that the launch is likely to happen before the scheduled local body elections in Indore, Madhya Pradesh. The service is apparently in the testing stage right now. The service will allow users to exchange text messages, audio-video clips and images and seems focused on BJP workers. However, the BJP senior personnel told the service will have a lot of "informative messages" for citizens. BJP & WhatsApp It's worth noting that BJP had experimented with WhatsApp during the Lok Sabha elections, earlier this year. It had interacted with both voters and the party cadre through its Mission 272+ (7820078200) WhatsApp number, as indicated by a The Economic Times report. However, the senior officer told…
