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Would you use BJP’s WhatsApp-like multimedia messaging service?

Bhartiya Janata Party is planning to launch a multimedia messaging service similar to WhatsApp called Bhajapa Samvad Setu, reports PTI. An undisclosed senior member of BJP’s state level information technology cell told PTI that the launch is likely to happen before the scheduled local body elections in Indore, Madhya Pradesh. The service is apparently in the testing stage right now. The service will allow users to exchange text messages, audio-video clips and images and seems focused on BJP workers. However, the BJP senior personnel told the service will have a lot of "informative messages" for citizens. BJP & WhatsApp It's worth noting that BJP had experimented with WhatsApp during the Lok Sabha elections, earlier this year. It had interacted with both voters and the party cadre through its Mission 272+ (7820078200) WhatsApp number, as indicated by a The Economic Times report. However, the senior officer told PTI that people avoided looking at them due to large number of messages disseminated on WhatsApp. Although, we are not sure if that was the case or people just chose to avoid these messages on WhatsApp. Coinciding with this, Deccan Chronicle also reports that BJP has started a WhatsApp group with all its 323 MPs, wherein the members will apparently receive important information from the party and it is apparently being administered by BJP Parliamentary office. We are not quite sure how BJP was able to manage this since WhatsApp currently has a limit of 50 participants per group. Remember that BBC News had also utilised WhatsApp to cover the Indian elections, but the concept isn’t scalable,…

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