A couple of hours back Amazon India tweeted:
Users need to connect their Twitter accounts to Amazon to use this service. A simple #AmazonCart reply to any tweet containing an Amazon.in product link will add it to the Shopping Cart. Users will also receive a reply tweet from @MyAmazon as a confirmation of the product being added to the shopping cart. In case the product is out of stock, the same will be communicated.
Online shoppers in India are increasingly using their smartphones to select and pay for products. The #AmazonCart service will simplify the process for them. They won’t have to switch apps (Twitter – Amazon), remember multiple passwords, or waste time in searching for the product they discovered and liked on Twitter.
The best part is that users aren’t obligated to buy products they have added to the cart. It works like a bookmark. They are free to remove the item from the cart later if they don’t wish to buy it.
One thing users need to remember is that if their Twitter account is protected this service won’t work, because in that case tweets are visible only to followers.
Amazon launched this service in USA and UK in May this year. While the hashtag in USA is the same, British shoppers need to use #AmazonBasket.
Twitter has been under pressure to monetize its platform for some time now. This presents an ideal opportunity for the microblogging site to enable e-commerce on its platform. Amazon, on the other hand, has been consistently trying to reduce purchase friction. #AmazonCart effectively turns Twitter into a ‘window-shopping’ destination for Amazon.