wordpress blog stats
Connect with us

Hi, what are you looking for?

#AmazonCart launched in India; Tweet now, Shop later

amazon-inIndian users will now be able to tweet and add items to their Amazon Shopping Cart, and check them out later at a convenient time, without having to leave their Twitter feed.

A couple of hours back Amazon India tweeted:

AmazonIn Tweet


Users need to connect their Twitter accounts to Amazon to use this service. A simple #AmazonCart reply to any tweet containing an Amazon.in product link will add it to the Shopping Cart. Users will also receive a reply tweet from @MyAmazon as a confirmation of the product being added to the shopping cart. In case the product is out of stock, the same will be communicated.

Online shoppers in India are increasingly using their smartphones to select and pay for products. The #AmazonCart service will simplify the process for them. They won’t have to switch apps (Twitter – Amazon), remember multiple passwords, or waste time in searching for the product they discovered and liked on Twitter.

The best part is that users aren’t obligated to buy products they have added to the cart. It works like a bookmark. They are free to remove the item from the cart later if they don’t wish to buy it.

Advertisement. Scroll to continue reading.

One thing users need to remember is that if their Twitter account is protected this service won’t work, because in that case tweets are visible only to followers.

Amazon launched this service in USA and UK in May this year. While the hashtag in USA is the same, British shoppers need to use #AmazonBasket.

Twitter has been under pressure to monetize its platform for some time now. This presents an ideal opportunity for the microblogging site to enable e-commerce on its platform. Amazon, on the other hand, has been consistently trying to reduce purchase friction. #AmazonCart effectively turns Twitter into a ‘window-shopping’ destination for Amazon.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Find out how people’s health data is understood to have value and who can benefit from that value.


The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ