Times of India group’s digital venture Times Internet has partnered with the San Francisco-based digital publishing company Say Media to launch the Indian editions of Say Media’s home design site Remodelista and tech news site ReadWrite.
This deal is part of the company’s Times Local Partners (TLP) initiative, through which Times Internet partners global digital companies to build and launch their Indian editions. Previous partnerships include Gawker Media, Business Insider, Ziff Davis, Pursuitist and Future Plc. The company’s international investments Fab.com and Skift are also part of this initiative.
Quite similar to these partnerships, Times Internet will have exclusive rights to the two brands and their content in India and will be responsible for growing these brands locally. The terms of the partnership were however not disclosed.
The company mentions that ReadWrite India will be part of TLP’s tech vertical which includes properties like Gizmodo, Lifehacker, IGN and TechRadar and will feature a mix of local tech news and global tech news & analysis. On the other hand, Remodelista India will feature a mix of global home design trends and Indian interior designing art. There is currently no information when and how the company plans to roll out these properties.
SAY Media was formed in September 2010, following the merger of the advertising network VideoEgg and the blogging software maker Six Apart. The company had acquired Remodelista in August 2011 and ReadWrite (then ReadWriteWeb) in December 2011. Other digital magazines in Say Media’s portfolio include xoJane, xoVain, Fashionista, Gear Patrol, Gardenista, Honestly WTF, LifetimeMoms, and Bio.
It also has a collaboration with GroupM Entertainment for NotImpossibleNow magazine. Between its own brands and extended network of lifestyle sites, Say Media claims to reach 400 million people worldwide.
Times Local Partnerships till now
– Gawker Media for the Indian editions of Gizmodo and Lifehacker which went live in May 2013.
– Business Insider for Business Insider India which went live in September 2013.
– Luxury blog Pursuitist for its Indian edition pursuitist.in which went live in December 2013 with a placeholder page and the company seems to be populating content on the site right now.
– UK-based media group Future Plc for the Indian edition of its technology news and reviews site TechRadar which is yet to go live.
Disclosure: In terms of content, there may be areas of overlap (and hence competition) between ReadWrite India and MediaNama.