Indias raw star

(by Brindaalakshmi K & Vikas SN)

Television channel Star Plus has introduced digital-only auditions for its latest music talent hunt show, India’s Raw Star to be judged by Yo Yo Honey Singh, reports Best Media Info. It says these digital auditions kicked off last week (May 27, 2014) and will conclude a month later (June 26, 2014).

How this auditions works is that users above 13 years of age can sign up on the India’s Raw Star microsite either by using their Google account credentials or filling out a form with requisite information like name, gender, phone number, email address, city and country among others.

Following this, users can upload up to three videos of 1-4 minutes duration or post links to existing videos on YouTube through the web or through the iOS and Android apps. Alternatively, the site also offers a live webcam option for users to record their audition performance. Star India is using YouTube to upload all its audition videos.

These videos are also available for public viewing on site and users can like or share these videos on Facebook, Twitter and Google+. One can also sort these videos based on total views, recency and popularity.

Following this, a company setup panel will judge the video based on “voice quality and the performance of the participant in the video” and shortlist the candidate for further rounds. We wonder whether the popularity and total views of a specific video will also factor in when the company is shortlisting the candidates for further rounds. What’s worth noting here is Star India has provided a non-exclusive permission to participants to upload these videos on their social accounts.

These digital auditions are however limited to only the first two rounds of the auditions, after which there will be on-ground auditions across various cities nationally & Internationally followed by a televised audition in Mumbai.

Why digital auditions might be better?

There has previously been several initiatives wherein TV channels have used the digital platform for auditions – Zee TV had done this for its dance show Dance India India and MTV had done this for its reality show Roadies. However these primarily have been to give a direct entry to the main auditions, where these participations will have to compete again with participants from the on-ground auditions.

What’s different with this initiative seems to be that Star TV has gone completely digital for the initial auditions of this reality show, and use on-ground auditions only for the later rounds. This could possibly lead to higher number of people participation in the auditions and possibly a bigger talent pool for Star TV, than they could expect at an on-ground audition, where the number of participants tends to become limited after sometime due to crowd limitations.