rockstand-logoHandygo Technologies’s e-book & digital magazine initiative Rockstand has tied-up with the higher education textbook publisher Wiley Publication India to strengthen its academic content portfolio.

As part of the partnership, Rockstand will have access to over 50 academic and exam preparatory titles of Wiley. The deal period or the term of the partnership were not disclosed.

The company claims that it currently has tie-ups with over 600 publishers to offer a library of over 1.25 lakh titles across various genres like Romance, Knowledge, Fiction, Non-Fiction, Health, Kids, Travel, Cooking and Academic among others.

Rockstand retails English and Indian language e-books and e-magazines through the web and mobile apps on iOS, Android and Windows Phone.  It also offers operator billing integration with telcos like Airtel, Vodafone and Idea Cellular.

Rockstand Content Tie-ups

Over the past year or so, Rockstand had inked quite a few content partnerships. These include:

Ingram Content Group for e-book content in March this year.

Publishers like M-Y Books, VJM Media Group, Network 18 Publications, Kalki Magazine, Pearl publications, Sapna book house and Sharda Prakashan in September last year.

Tie-up with Delhi Press, Next-Gen Publishing, Hay market, BPB Publications & Magna Publishing in August last year.

Publishers like Diamond Comics Books, OM Books, Rajkamal Prakashan, Katha, Times Group and Pratham in February last year.

Other players

Earlier in March, Flipkart had signed a similar content deal with US-based content distribution network Publish On Demand Global (PODG). As part of this deal, Flipkart was offering PODG content like e-books, mobile books and tablet books for purchase on its site and eBook app. Note that Rockstand also has e-book distribution tie-ups with PODG.

Flipkart had also inked a similar tie-up with California-based indie publisher focused self-publishing and distribution platform Smashwords to add the latter’s entire catalog of free and paid e-books to its catalogue in August last year.

Amazon had also launched its e-book store in India in August 2012. while Google Play extended its e-book store to India in February last year. Ver Se’s mobile news application News Hunt had also introduced Indic e-books in November last year.