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iStream team launches Pepper Media, a YouTube Multi Channel Network

The team that ran iStream, the online video destination that shut down due to lack of funds, has now launched Pepper Media, a Multi-Channel Network (MCN) that will create original content and provide branded video solutions for brands and media entities. To this end, the company says it is aiming to build a content creator network of 1000 partners over the next 12 to 18 months. Radhakrishnan Ramachandran, Founder & CEO of Pepper Media, said that the company has invested $100,000 in the venture so far. Speaking with MediaNama, Ramachandran said that the company will largely focus on YouTube. Brands are looking at investing on social media and video solutions, and YouTube is the only platform that seems to be working at the moment in India, he said. The company is following a "YouTube first" policy for the next 18 months, and plans…

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