Paytm-Logo

It looks like Paytm has introduced a new online shopping section, thereby extending its mobile-only physical goods marketplace to the web.

At the time of writing this article, the section offers products across various categories like men’s and women’s apparel, electronics & accessories, books, sports & fitness and home decor among others.

Speaking to Medianama, One97 founder Vijay Shekhar Sharma told that this section will just act as a complement to their mobile marketplace, wherein they are just listing the product pages to allow users who don’t have the app to purchase the products. This section is also a precursor to the mobile web launch of its marketplace.

Unlike Paytm’s mobile apps, the web version will not have the bargain feature, which allows users to bargain with merchants before purchasing any product. Note that this is one of the USPs of Paytm’s marketplace, which sets the company apart from competing marketplaces like Flipkart, Snapdeal and eBay among others.

Remember that One97 founder Vijay Shekhar Sharma had previously mentioned that messaging is a native feature for mobile apps, due to which mobile Internet sites cannot have a chat between a merchant and a buyer, although we’ve noticed that there are quite a few commerce sites with integrated online chat.

Paytm Web Marketplace

Sharma said they are registering around 9 million monthly orders, which includes both its physical and digital goods. He also claims that Paytm wallet is now the largest wallet in India, with 8.5 million wallet customers.

It’s worth noting that Paytm had positioned this offering as a mobile-only marketplace at its inception earlier this year. In an interview with Medianama, One97 founder Vijay Shekhar Sharma had mentioned that they went mobile-only because they believe that more orders will happen on mobile than desktop. He said –

“Our ambition is that by 2015, we will have 1 million orders a day, and if that happens, that’s a significant mobile first user. For us, that customer acquired is far more important than a current desktop customer. The true power lies in the incremental new customers. Internet is fairly cut-throat with SEM and affiliate marketing, but the mobile is a blue ocean for us”. More here.

He had also claimed that they will have a better product on mobile, since their competitors are primarily not looking at mobile at the moment. However, it’s worth noting that all major e-commerce players including Flipkart and Snapdeal have slowly started focusing on their mobile offerings, now that mobile accounts for a significant amount of transactions and traffic to the site.