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Overcart secures Series A funding from K Ganesh’s GrowthStory & others

Delhi-based Exit10 marketing private limited which operates the e-commerce marketplace Overcart has raised an undisclosed amount in Series A investment led by K Ganesh's GrowthStory with follow-on investment from GSF Superangels network. This includes IndiaMart founder & CEO Dinesh Agarwal, iXiGo founder & CEO Aloke Bajpai, GSF founder Rajesh Sawhney, GSF operating partner Rishab Malik and GSF's Tara Bhargava. Post this investment, K Ganesh will join Overcart's board of directors and former Vodafone India executive Jonathan Bill who is also an investor in the company, will come on board as a strategic advisor. The company plans to use the investment raised to scale its business on the supply chain side, build technology and for hiring. Overcart had earlier received a seed funding of $25,000 from GSF, while being part of the accelerator's first startup batch in October 2012. Started in 2012 by Alex Souter and Saptarshi Nath, Overcart is an…

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