kripalaniNitesh Kripalani, Executive VP New Media, Business Development and Digital/Syndication of Multi Screen Media has quit the company, reports It is not clear what he intends to do next.

The report also states that Kripalani’s move to quit the company seems to be a sudden decision considering his plans to increase the contribution of Sony LIV from 5% to 15% of MSM’s topline in the next 3 years.

It is worth noting that Multi Screen Media revamped its top management in January and February 2014. Sony LIV had appointed NP Singh as its CEO, Sneha Rajani, as Deputy President & Head, MSM Motion Pictures, Nachiket Pantvaidya as Sr. Executive Vice President & Business Head, Sony Entertainment Television (SET) and Anooj Kapoor as Senior EVP and Business Head, SAB TV.

Kripalani joined Multi Screen Media in 2009 as VP Planning & Analysis and later became VP Business Development and Digital/Syndication in 2010. He has also worked at Thomas Cook Group, British Telecom, Office Tiger and Ajuba Solutions.

During Kripalani’s tenure, MSM had launched a sports website, LIV Sports featuring articles and videos across various sporting events. The company also launched a video on demand service, Sony LIV to showcase TV Shows from MSM’s TV Channels – Sony, SAB and MAX. Sony also runs other video portals for its shows such as for Indian Idol and for Kaun Banega Crorepati. At the time Sony LIV’s launch, Kripalani had claimed that overall has over 25 million visits.