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MSM debuts sports site LIV Sports ahead of 2014 FIFA World Cup

Just in time for the 2014 FIFA World Cup, Sony owned company Multi Screen Media (MSM) has launched LIV Sports, a sports website featuring articles and videos across various sporting events. At the time of writing this article, the site features content for football, cricket and basketball, with plans to add tennis, motor sports and wrestling (TNA) sections shortly. The focus is however currently on FIFA World Cup, since LIV Sports has the official mobile and Internet broadcasting rights and MSM's television channel Sony Six has the official television broadcasting rights. Football Live streaming: The site has a paid Football live streaming service which allows subscribers to watch live matches on their phone (iOS & Android), tablet or the desktop. It currently offers two different types of packages - a "Follow your team" package for Rs 60 and a tournament pass for Rs 120. The company says it will offer features like video scorecards, match timeline, real-time & full replay viewing and full match replays among others. Going forward, LIV Sports states that it plans to offer live streaming of other sporting events like motor racing, basketball, wrestling, tennis and even cricket. However, it's worth noting that Sony's competitor Star India is also betting big on sports, especially on cricket. In December 2013, it won the sponsorship rights for the Indian Cricket Team and in the following month, the company had tied up with Times Internet to offer live streaming and video on demand content of the recently concluded IPL on its sports website Starsports.com, Star Sports app, and on mobile operator…

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