Just in time for the 2014 FIFA World Cup, Sony owned company Multi Screen Media (MSM) has launched LIV Sports, a sports website featuring articles and videos across various sporting events. At the time of writing this article, the site features content for football, cricket and basketball, with plans to add tennis, motor sports and wrestling (TNA) sections shortly. The focus is however currently on FIFA World Cup, since LIV Sports has the official mobile and Internet broadcasting rights and MSM's television channel Sony Six has the official television broadcasting rights. Football Live streaming: The site has a paid Football live streaming service which allows subscribers to watch live matches on their phone (iOS & Android), tablet or the desktop. It currently offers two different types of packages - a "Follow your team" package for Rs 60 and a tournament pass for Rs 120. The company says it will offer features like video scorecards, match timeline, real-time & full replay viewing and full match replays among others. Going forward, LIV Sports states that it plans to offer live streaming of other sporting events like motor racing, basketball, wrestling, tennis and even cricket. However, it's worth noting that Sony's competitor Star India is also betting big on sports, especially on cricket. In December 2013, it won the sponsorship rights for the Indian Cricket Team and in the following month, the company had tied up with Times Internet to offer live streaming and video on demand content of the recently concluded IPL on its sports website Starsports.com, Star Sports app, and on mobile operator…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...