LivSports.inJust in time for the 2014 FIFA World Cup, Sony owned company Multi Screen Media (MSM) has launched LIV Sports, a sports website featuring articles and videos across various sporting events.

At the time of writing this article, the site features content for football, cricket and basketball, with plans to add tennis, motor sports and wrestling (TNA) sections shortly. The focus is however currently on FIFA World Cup, since LIV Sports has the official mobile and Internet broadcasting rights and MSM’s television channel Sony Six has the official television broadcasting rights.

Football Live streaming: The site has a paid Football live streaming service which allows subscribers to watch live matches on their phone (iOS & Android), tablet or the desktop. It currently offers two different types of packages – a “Follow your team” package for Rs 60 and a tournament pass for Rs 120. The company says it will offer features like video scorecards, match timeline, real-time & full replay viewing and full match replays among others.

Going forward, LIV Sports states that it plans to offer live streaming of other sporting events like motor racing, basketball, wrestling, tennis and even cricket.

However, it’s worth noting that Sony’s competitor Star India is also betting big on sports, especially on cricket. In December 2013, it won the sponsorship rights for the Indian Cricket Team and in the following month, the company had tied up with Times Internet to offer live streaming and video on demand content of the recently concluded IPL on its sports website Starsports.com, Star Sports app, and on mobile operator services powered by Star Sports.

The company had introduced subscription-based live streaming of Cricket and Football sporting events last September and had stated plans to invest Rs 20,000 crore on sports in India last year, of which it is putting Rs 1500 crore into Hockey.

Other Features

Besides live streaming, LIV Sports features latest news articles from the ongoing world cup warm-up matches, football scores, match schedules and archival videos from previous FIFA world cup matches. A Football fantasy league also seems to be in the works, along with a service called Jerseyfy Me which seems to allow users share selfies wearing their jerseys.

LIV Sports

Alternatively, one can head to any other sports section like Cricket or Basketball through the navigation bar, to view news, standings and upcoming games information from that respective sport among others.

The site also features a MySports section which allows users to sign up for the service to customize the site to view information only from their preferred sports and follow their favorite teams to get their latest updates and team scores among others.

(with inputs from Jalaja Ramanunni)