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Mobile advertising network InMobi is reshuffling its top management with co-founders Amit Gupta and Abhay Singhal now focusing on strategic initiatives in e-commerce advertising and telecom hardware areas and overlooking revenue sharing agreements InMobi has with such firms, reports Livemint citing sources. An InMobi spokesperson has confirmed this development to the publication.

Gupta was previously serving as the company’s global vice president for revenue & operations, which has now been taken over by Atul Sathija. Prior to this, Sathija was heading the company’s APAC business.

On the other hand, Singhal was InMobi’s managing director for Europe, Middle East and Africa (EMEA) region which has now been taken over by Jayesh Easwaramony who was previously heading InMobi’s business development initiatives in Asia-Pacific region. In the current role, Easwaramony will apparently be overlooking the revenue, P&L and operations for EMEA markets.

Ed Laws who was previously heading InMobi’s performance advertising business for EMEA markets, has been promoted as the global head for performance advertising, while Ian Dowds is now heading the company’s brand business in these markets. The company is reportedly looking for a brand business head in North America right now.

This reshuffle comes at a time when InMobi is apparently in advanced talks to raise $300 million investment, as per a source-based The Economic Times report. A source also told the publication that none of the existing investors are part of the discussion right now. The company had previously raised $200 million investment from Japan’s Softbank Corporation in September 2011, which was the largest investment raised by an Indian Internet company until Flipkart raised $360 million last year. InMobi’s other investors include KPCB and Sherpalo Ventures.

Last month, InMobi had partnered with Rubicon Exchange to launch a mobile programmatic buying and selling platform called InMobi Exchange, which it claims is the world’s first exchange to support mobile native ads. Rubicon Project had provided the infrastructure and massive installed buyer base while InMobi had chipped in with mobile expertise and scale to create the exchange.

The company had also officially launched its native ads platform in the same month, after a beta launch in January this year. InMobi had also introduced a context-aware interactive video ads platform in February this year, which allows brands to create an immersive ad experience for its consumers.

InMobi claims to currently generate 126.1 billion monthly ad impressions through 759 million monthly users across 165 countries.