wordpress blog stats
Connect with us

Hi, what are you looking for?

Ignitee Digital launches an integrated social CRM solution Social IQ

SocialIQ Logo

TO THE NEW Group’s digital marketing agency Ignitee Digital has launched a new integrated social CRM offering called Social IQ, which claims to allow brand acquire, grow and retain customers through social media channels. TO THE NEW mentions that it will be rolling out this product across APAC markets through Ignitee Digital in India and another group company Techsailor in Singapore.

Social IQ currently offers social customer support and social media marketing solutions for various use cases like strategy, content, social engagement, response management, analytics and insights. These include building and executing social strategies and campaigns; creating, optimizing & managing content for social platforms; and providing social analytics tool and persona analysis among others.

It also offers a SaaS-based social listening, monitoring and analytics platform along with a social customer support platform called as Social Command Center.

TO THE NEW is a social and mobile digital services provider, which offers a range of services across marketing, content, technology and analytics. It includes digital brands like Ignitee Digital, IntelliGrape Software, Tangerine Digital, Techsailor and ThoughtBuzz.

TO THE NEW’s clientele include media & entertainment companies like CNN, CNBC, Sony Pictures, Star India, Hindustan Times, Times Internet and Viacom18 among others, telcos like Airtel, Singtel and Orange and companies like Getit, OnMobile, Maruti Suzuki, AirAsia and Toyota among others.

Advertisement. Scroll to continue reading.

Earlier this year, TO THE NEW’s social analytics arm ThoughtBuzz had tied-up with Network18’s IBNLive to launch a real-time social tracker called ‘Social Tracker 2014‘.

Last May, Publicis Groupe’s strategic communications and engagement network MSLGROUP had also extended its global digital and social media offering Social Hive to India.

(With inputs from Brindaa Lakshmi)

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ