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Hungama has rebranded its paid subscription service on its music and video streaming mobile app as PRO service and has added new features to the service. This includes a new offline mode and songs of higher bitrates of up to 320 Kbps.

The offline mode allows user to cache unlimited songs and videos to their phones for offline listening/viewing. Hungama claims that this is currently the only app which provides offline caching for both songs and videos. Note that its competitors Saavn and Gaana also offer offline caching service to its subscribers, but it is currently limited to music streaming.

The PRO service is currently available at a flat fee of Rs 110 per month through Google Wallet, after a 30 day free trial period. The company says it also offers daily, weekly and monthly plans using operator billing. In comparison, Gaana’s paid service Gaana+ is priced at Rs 120 while Saavn’s pro services start at Rs 110 per month (through operator billing) and Rs 120 per month (through Google Play/iTunes store).

We also noticed that Hungama now offers only a single plan of Rs 50 (for 10 songs) to users who intend to download songs from the app. Previously, it offered three plans – single download (Rs 10 per song), value pack (4 items for Rs 20) and value pack (10 items for Rs 50).

We tried it on Nexus 4 running on Android 4.4.4 and noticed that one can long tap on any album, song or video to save it offline. Once saved, users can listen to the saved songs or view the saved videos by tapping on the Airplane icon at the top of the app homescreen which activates the offline mode.

Hungama offline

Earlier this year, Hungama had tied up with the Indian handset brand Karbonn to preload its app on Karbonn’s ‘Smart’ range of Android smartphones. It had also added adaptive streaming support for audio and video and Airplay support on iOS in July last year. We hope the company also adds support for Chromecast going forward.

Hungama’s competitor Gaana had also added a music video section last month, although the videos were sourced from YouTube and we’ve noticed that in some cases, it shows live performances of the song rather than the music video itself. It had enabled operator billing for Gaana Plus on shorter duration packs via Fortumo in the same month.

Saavn had also added operator billing support for its premium service in February this year and had secured the rights to stream over 133,000 tracks from T-Series catalogue on their mobile apps last month.